As a young man I enjoyed listening to a particular series of French instructional programs. I didn’t understand a word, but was nevertheless enthralled. Was it because the sounds of human speech are thrilling? Not really. Speech sounds alone, stripped of their meaning, don’t inspire. We don’t wake up to alarm clocks blaring German speech. We don’t drive to work listening to native spoken Eskimo, and then switch it to the Bushmen Click station during the commercials. Speech sounds don’t give us the chills, and they don’t make us cry – not even French.
But music does emanate from our alarm clocks in the morning, and fill our cars, and give us chills, and make us cry. According to a recent paper by Nidhya Logeswaran and Joydeep Bhattacharya from the University of London, music even affects how we see visual images. In the experiment, 30 subjects were presented with a series of happy or sad musical excerpts. After listening to the snippets, the subjects were shown a photograph of a face. Some people were shown a happy face – the person was smiling – while others were exposed to a sad or neutral facial expression. The participants were then asked to rate the emotional content of the face on a 7-point scale, where 1 mean extremely sad and 7 extremely happy.
The researchers found that music powerfully influenced the emotional ratings of the faces. Happy music made happy faces seem even happier while sad music exaggerated the melancholy of a frown. A similar effect was also observed with neutral faces. The simple moral is that the emotions of music are “cross-modal,” and can easily spread from sensory system to another. Now I never sit down to my wife’s meals without first putting on a jolly Sousa march.
Although it probably seems obvious that music can evoke emotions, it is to this day not clear why. Why doesn’t music feel like listening to speech sounds, or animal calls, or garbage disposals? Why is music nice to listen to? Why does music get blessed with a multi-billion dollar industry, whereas there is no market for “easy listening” speech sounds?
In an effort to answer, let’s first ask why I was listening to French instructional programs in the first place. The truth is, I wasn’t just listening. I was watching them on public television. What kept my attention was not the meaningless-to-me speech sounds (I was a slow learner), but the young French actress. Her hair, her smile, her mannerisms, her pout… I digress. The show was a pleasure to watch because of the humans it showed, especially the exhibited expressions and behaviors.
The lion share of emotionally evocative stimuli in the lives of our ancestors would have been from the faces and bodies of other people, and if one finds human artifacts that are highly evocative, it is a good hunch that it looks or sounds human in some way.
…continue reading at Scientific American…
Mark Changizi is Professor of Cognitive Science at RPI, the author of The Vision Revolution (Benbella, 2009) and The Brain from 25,000 Feet (Kluwer, 2003).
